NEW BROCHURE FROM DARYL SHOWERING IS DESIGNED WITH CUSTOMERS' NEEDS IN MIND
- Wednesday, April 27, 2005 |
|
|
Leading premium shower brand Daryl Showering has launched a new brochure containing its full range of enclosures, doors, bathscreens, multi-spray showering systems and accessories. The range has been rationalised and simplified into shapes and door styles and the brochure has been designed to be more user-friendly than ever before - for both retailers and consumers.
New features in the brochure include a product matrix, which is designed to offer an at a glance guide to Daryl's complete range and make the selection process as simple as possible for consumers. It also recognises the order in which consumers will make their choice of shower enclosure.
Mike Wilson, marketing development manager at Daryl Industries, explains: "Our research has shown that consumers will first select a particular design style of enclosure such as minimal or traditional, followed by the selection of the shape and then door and glazing options.
"By presenting our products in this order our brochure now doubles as a sales presenter for retailers to use when consulting with prospective consumers."
The brochure also includes price ranges for each product style and a detailed breakdown of the price for each product featured, to give an overview of the cost for a specific size and combination of enclosure, showering system and tray.
A new technical price book - designed to be used alongside the main brochure - has also been produced to give a more in-depth guide to specifications, finishes and prices.
Mike Wilson concludes: "It is important to provide an overview of our product range in a simple, accessible format but this needs to be supplemented with a more detailed guide in order to complete the purchasing process.
"Just like all the products in our range, this new brochure and technical price book have been designed with the needs of our retailers - and their consumers - in mind."
The new brochure and technical price book are part of a new suite of marketing materials now available from Daryl Showering - all of which feature the new strapline 'DARYL your space'.
ENDS
|
|
NEW BROCHURE FROM DARYL SHOWERING IS DESIGNED WITH CUSTOMERS' NEEDS IN MIND
- Wednesday, April 27, 2005 |
|
|
 PRINT THIS PAGE
ADD TO FAVOURITES
SEND TO A FRIEND
|
|
|
|
KOHLER DARYL :: INNOVATIVE SHOWER ENCLOSURE DESIGNERS ::
Daryl design and manufacture innovative shower enclosures, shower doors, shower trays, bath screens and other showering products of exceptional quality and reliability. Our showers and shower products are hand built to exacting specifications. All shower enclosures, shower doors and bath screens are made with toughened safety glass. Shower enclosure frames made from the highest-grade aluminium and anodised to give an exceptional high shine finish at our own custom designed factory. Daryl showers provides a Bespoke shower design service to accommodate difficult or unusual room dimensions. Daryl also offers a range of showering systems designed to complement your enclosure and provide the ultimate showering experience. |
|
|
|
KOHLER DARYL LIMITED, ALFRED ROAD, WALLASEY, WIRRAL, CH44 7HY, UNITED KINGDOM
TEL: +44 (0) 151 606 5000 :: FAX: +44 (0) 151 638 0303 :: DARYL@DARYL-SHOWERS.CO.UK
HOW TO FIND US :: PRIVACY & LEGAL :: PRESS CENTRE :: GUARANTEE TERMS
CARE PROGRAMME :: SITE MAP
©
KOHLER DARYL LIMITED. ALL RIGHTS RESERVED.
DEVELOPED AND HOSTED BY NOTCON INTERNET
|
|
