NEW AD CAMPAIGN FROM DARYL SHOWERING - TARGETS CONSUMERS AND SUPPORTS RETAILERS
- Monday, November 28, 2005 |
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Premium brand Daryl Showering has launched a new print and online advertising campaign that is designed to generate enquiries and direct consumers through to the recently updated website.
The campaign will feature in the directory and classified listings sections of quality lifestyle and home interest titles including Living etc, House Beautiful, Homes & Gardens and Ideal Home. Daryl has also invested in activity to improve its listings positions on the major UK search engines such as Google and Yahoo.
Marketing development manager for Daryl Showering, Mike Wilson, explains: "The showering sector is a very busy market in terms of advertising at the moment, so we wanted to simplify things for potential consumers and make the research phase of the purchasing process as easy as possible.
"Our directory advertising, combined with higher listings on the key search engines, is designed to direct consumers through to our extensive website, where they can find out everything they need to know about our products - and most importantly where they can buy them."
The campaign will feature six different executions of quarter page advertisements - each one focusing on a key product from Daryl's range such as the Minima quadrant and Cyan walk-in. All the executions feature the new strapline 'DARYL your space' and have been designed by award-winning Manchester-based agency The Chase.
Mike Wilson continues: "We have now developed a distinct and consistent brand image across all our marketing material including our advertising, brochures and website. We have invested particularly in the development of our website as we know how important this method of research is to our potential consumers."
Along with an easy-to-navigate overview of the full Daryl product range, the website also provides consumers with full contact details for their nearest Daryl Principal Showroom, including which products are displayed.
Mike Wilson concludes: "We are continuing to invest in supporting our network of retail showrooms at all levels and this new advertising campaign will strengthen the Daryl Showering brand and benefit our retailers by guiding consumers to their nearest retail showroom."
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NEW AD CAMPAIGN FROM DARYL SHOWERING - TARGETS CONSUMERS AND SUPPORTS RETAILERS
- Monday, November 28, 2005 |
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KOHLER DARYL :: INNOVATIVE SHOWER ENCLOSURE DESIGNERS ::
Daryl design and manufacture innovative shower enclosures, shower doors, shower trays, bath screens and other showering products of exceptional quality and reliability. Our showers and shower products are hand built to exacting specifications. All shower enclosures, shower doors and bath screens are made with toughened safety glass. Shower enclosure frames made from the highest-grade aluminium and anodised to give an exceptional high shine finish at our own custom designed factory. Daryl showers provides a Bespoke shower design service to accommodate difficult or unusual room dimensions. Daryl also offers a range of showering systems designed to complement your enclosure and provide the ultimate showering experience. |
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KOHLER DARYL LIMITED, ALFRED ROAD, WALLASEY, WIRRAL, CH44 7HY, UNITED KINGDOM
TEL: +44 (0) 151 606 5000 :: FAX: +44 (0) 151 638 0303 :: DARYL@DARYL-SHOWERS.CO.UK
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